Nothing says modern luxury like the four interwoven rings of one of Germany’s most popular car manufacturers: Audi. Audi is the luxury branch of the Volkswagen Group, and its also one of the most sought after cars among the younger demographic looking for a relevant luxury brand. Audi car designs are highly unique and competitive in the automobile industry. They’re considered a bestseller, having made over $58 billion in revenue in 2015 alone. Audi has been around for a long time now, but it hasn’t slowed down when it comes to manufacturing and keeping up with the latest and best in the automobile industry.
Having over 85,000 employees worldwide as of 2015, Audi is considerably a large company. They have two divisions: Audi e-tron and Audi India. Audi e-tron is the division that focuses on hybrid and electric concept cars. This division is Audi’s gateway to the future. The Audi India division, on the other hand, was established not only to represent the Indian market but also to be the leading luxury automobile brand in India altogether. It’s a tall order considering the demographic of the nation, yet it’s a work in progress. There’s already much progress since Audi started that program in India. In 2007, only 2% of the population’s new car buyers knew what the Audi brand was. By 2008, that number had dramatically increased to 13%, and it continues to grow to this day.
While the popularity of Audi continues to reach new markets and demographics, there is still a lot about the company that most of us didn’t know. Here are 10 cool facts about Audi that you probably didn’t know.
A hundred years old
To be exact, Audi is turning 108 years old today, but it can easily be said to be even older than that because of the history of its founding companies. That’s an impressive age for any business to cross. Audi as we know it was established on August 25, 1910 under the name Audi Automobilewerke GmbH Zwickau, but it had quite a history before that dating as far back as 1885. The roots of Audi stems from an automobile company known as Wanderer. This name will appear in Audi again later on when it becomes a branch of Audi AG. During the time of the Wanderer, another company, NSU, was also founded. NSU will eventually merge with Audi as well. Add August Horch and his automobile manufacturing company in 1899 to the mix, and the recipe for Audi is ready for a 1910 birthday.